British Cartoon Network Mistakenly Airs Bookmaker Ad
The Cartoon Network made a huge faux pas recently when it mistakenly aired an ad for UK bookmaker Coral during a broadcast on the children’s television channel despite strict rules that govern the airing of gambling ads on television.
The ad that is controversial aired on Turner Broadcasting’s Boomerang channel as well as the Cartoon Network, sparking outrage as the broadcast code strictly prohibits the advertising of gambling ‘in or next to programs commissioned for, principally directed at, or likely to appeal particularly to audiences underneath the age of 18 years,’ therefore heads were positively tumbling when the broadcast clearly broke these guidelines.
The station may have possibly been forgiven for their ‘serious breach’ of this rules had the advertising aired just once, however the advertising was broadcast nine times for a Saturday morning back in May with this year, that is primetime viewing for children kick-starting some cartoon antics to their weekend.
The Advertising Standards Agency says that Turner Broadcasting has ‘apologized unreservedly’ for the hiccup, and contains explained that the ad was broadcast, repeatedly, in error.
Action Figure Used
But what’s worse is that the Coral ad actually involved one of kids’ most beloved all-time favorite figures and Marvel Comics hero, the Incredible Hulk. This merely supplied more ammunition to those whom claim that gambling promotion objectives k (más…)